Nike KitStudio
From first 3D sketch to checkout
Overview
Nike Teams is an online platform where football clubs design and order their own kits at professional quality, using an interactive 3D design tool. At The Valley (now Assist Digital) I worked on it as a medior UX designer in 2020, together with the Nike team and our in-house developers, on the whole path from customization to purchase.
I designed the flow of the 3D kit tool and the checkout flow. The 3D model gives a realistic preview, so users can look at every detail of their design in the browser. The system is updated yearly with new templates and colorways, which gives small clubs without sponsors or design support the tools to stay creative. It works for new and returning users, and checkout supports existing teams while staying clear for new ones. Clubs end up with professional-looking kits and pride in their team identity.
Services
Product Design
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