Portbase

Portbase runs the digital products that harbor logistics professionals use every day. It partnered with Edenspiekermann (now State of Tomorrow) to make those products ready for new digital ideas. Until then each product lived on its own page, with little room for third parties to appear next to Portbase’s own, and every new connection had to meet the strict security of a port. I joined as senior designer on the brand, the website structure and the product flows.

We turned that around with a new brand and a Portbase Marketplace, where third parties present their products and connect them to Portbase’s. I designed the flows for creating an app and publishing it there, and the flows for secure access, including verifying your identity inside a product, so every new connection can be trusted. I worked with the in-house Portbase team and with users to check that their expectations were met. The result is one identity, one website structure and an open port, where new ideas find their way to the people who need them.